Digital Marketing

What is SMO? Social Media Optimization Definition

What is SMO? Social Media Optimization Definition

What does SMO mean?

Optimization of social media is referred to as a strategy that increases the popularity of the website or brand of the products by making use of social media communities and channels to build viral promotion.

Optimizing social media uses social media platforms, RSS feeds, bookmarking sites, images, social news, and websites for blogging. It is said that SMO is similar to SEO, but its main purpose is to push website traffic.

SMO’s Role:

Optimization of social media serves as a significant factor in the achievement of the website.

Social signals are those that affect social media marketing, SEO of any blog, and optimization of blogs and are considered significant when current scenarios are considered.

SMO has become the key feature when you take into account an e-commerce website, as social reviews are used for people to buy online goods.

SMO is a method followed for the promotion of any object. On several social networks, they create a brand.

To create a brand of your own on social media, SMO is necessary.

Twitter, Facebook, video outlets such as YouTube, social bookmarking sites such as Reddit, Stumble Upon, and loads more are the top social networks.

SMO and Its Rules:

The optimization of social media has been used to collect traffic from social media sites.

It was in 2006 that social media optimization was first used in an article called 5 Social Media Optimization Rules by Rohit Bhargava.

The primary goal was to drive traffic from social media to websites. This is SMO’s primary purpose and is similar to search engine optimization, where it aims to generate website responsiveness and traffic.

In simple words, by sharing through networking and social media platforms, social media optimization optimizes the content as well as the website.

By following the below steps, social media optimization can be enhanced.

  • Reputation: Reputation for credibility, you should take steps to generate quality content for complete analysis.

Original content is what makes you a source that is eligible and valued. It will also come into the reputation category for the way you assist and involve people.

If you freely share your experience and content and communicate with others by commenting and debate, while it is not your content, your credibility would be elevated.

You can be supportive and polite to individuals as well.

  • Engagement: This is an important area in which you need to communicate actively with your audience. By tweeting, posting, likes, mentions, and ones, this can be done.

None is indeed intelligent and others will then share other people’s content to give you a positive user experience when proper input and comments are given.

The network you want to connect with should be centered and made easier for individuals to communicate as well.

It could be simpler for audiences on your platform to connect, but in other communities such as LinkedIn and Google+ communities, the number of audiences to interact will be present.

When asked to build an account on your site, users would be discouraged from posting.

Another technique, which is used to involve people, may also be a call to action. If the article is useful for sharing, an example might be “.” If you forget something, write comments and so on.

  • Authorities: There are several components when authority is considered. The search engine’s main purpose is to find authoritative brands and people who are trusted by individuals.

The best example that can be listed in this scenario is Google Authorship.

It will help you to view yourself as an expert and commonly present your profile during search results when Google Authorship is set up. Similarly, social evidence is another way of raising the credibility and authority of the material.

When the content is shared by re-tweets, plus ones, bookmarks, and likes, the usefulness, and importance of content are more suggested. The material is read by other individuals in this way.

  • Leadership: Leadership can be referred to as original planning, thought, and quality research for content.

The leader’s key role is to study all facets of their niche and share insightful perspectives that are useful to the audience.

There will be no sharing of low-quality content. Meaning can be applied by the leader to the audience with the help of content curation.

This is where information is enriched by incorporating meaning, insight or providing the content sharing description with importance.

  • Social: As quality is more critical than quantity, there is certainly a need to build better quality networks.

Look in your niche for expert support, glimpse through their words and share your thoughts, too.

  • Platforms in the media:

Appropriate communities and processes are important elements to be concentrated on. Track the group and the forum where you find your audience the most.

  • Optimization: The following are proposed to be added to optimize your SMO.
  1. Share buttons :- This helps consumers to share the content only. Also, for social proof, the share number should be present.
  2. Social icons :- Picture your social icon in a familiar location on your blog.
  • Options for subscription: Never forget to provide options for subscriptions like RSS, email, and newsletter.
  • Shareable content: Shareable and short content that is needed can easily be shared. Shareable content will also be ideal and well-written.
  • Social login: For users to post their comments, do not forget to use social login.
  • Rich Snippets: As social networks ingest rich snippets, snippets are mandatory. This is because for consumers they prove advantageous. Data is consumed in different forms by complex social networks. For instance, Twitter uses Twitter cards, Facebook uses Open cards, and Google Plus uses the values in the open graph. Your primary task is to correctly set up the authorship profile, which is the rel=” author” tag. Also, in WordPress, the Yoast plugin can be used to customize and handle rich snippets.
  • Title tags: Title tags must be optimized primarily on social networks such as Twitter, where there is a character cap, for sharing purposes.
  • Images: Images are those that represent more than text. Adding an image and adding meaning to it is nice.

Often, have an image in the material that can be used as a thumbnail.

SMO in Business:

SMO helps businesses achieve heights as a compulsory component of internet marketing.

They assist in promoting a company on social media sites and as described below, there are various advantages to using SMO.

  1. Traffic: Apart from email marketing and search engines, SMO is the predominant source of traffic. If this approach is performed in the right way, then ample traffic can enter your site.
  2. Communication Channel: The latest scenario is that consumers are supported by their company with a business platform like Facebook. It helps consumers to have strong communication and conveniently meet customers.
  3. Website visibility: Website visibility is increased using SMO. This is because many groups of people use forums, social networking websites, and online communities.
  4. Ease of target: Advertising to a small audience, with online audiences and social media channels, is possible with SMO services. If your company is a multinational one, SMO services will easily reach a worldwide audience.
  5. Free ads: Social networking networks are one of the strongest sources of advertisement.
  6. Customer satisfaction: If any customer communicates through the social media network and is immediately answered, this means that the rank of customer satisfaction is improved and the reputation rating is also improved.
  7. Quick updates sharing: If there is a new press release, a new product launch, or other significant news for consumers, then Facebook is none other than SMO, the best source in the form of Twitter.
  8. Paid routes: There are also pay choices to reach a targeted audience.

Free options such as forum sharing, blogging, etc. may also be used by users. Twitter Advertising, Stumble Upon Ads, Facebook Ads, LinkedIn Ads and more are some of the paying alternatives. Both these payment options are cost-effective.

9. Relationship with customers: When an update is made on social media sites and when consumers post their views, the customer’s demand can be heard. In this way, along with the potential for progress, good relationships and confidence are built.

10 . Instant familiarity: Advertising is needed for rapid SMO services or media popularity. With SMO services, instant success is achieved.

SMO Aim and methods:

SMO’s primary aim is to create interesting online content that can be well-developed text, video clips, eye-catching visual images, and more than lures people to connect to the website.

Audiences then share the material with their friends and social media connections via web links.

In reality, the optimization of social media or SMO is a subset of search engine optimization or SEO. In SMO, there are two processes.

Adding social networking features to the content that include social news, RSS feeds, sharing buttons, social news, and also integrating community features from third parties that include videos, photos.

The other is social media promotional practices, part of the promotion of content that involves participating in the discussion community, tweeting, sharing status, commenting on the social media profiles of other bloggers.

SMO Rules:

The following guidelines must be followed to affect the interaction and traffic for any site and also to increase visibility. The laws are as follows.

  1. Improving linkability
  2. Simple bookmarking and tagging achievements
  3. To be compensated by inbound ties.
  4. Make your content available for travel through sharing
  5. Mashup to be promoted to allow users to remix
  6. Always be a customer resource for
  7. It is worth helping useful and supportive users to
  8. Participate in an online debate
  9. Understand strategies for engaging the audience
  10. It is important to create quality and fresh content
  11. The style and trend of posts should be true,
  12. It is important to be humble and not to forget the source,
  13. To explore, be bold, be young, evolve, and try new aspects.
  14. It is important to build the SMO strategy
  15. SMO tactics should have been wisely selected

SMO should be the key part of the marketing process and the company’s best practices should also be developed.

Final Words:

The information referred to above gives a clear view of the SMO, its goals, and rules.

Do you want to join an experienced institute to learn SMO & complete Digital marketing? Do not worry; EduBitAce is the best digital marketing institute in Jaipur where they train seekers with the latest internet marketing methods with live project training.

For greater profit returns, new business owners may glimpse through and seek the same. For best outcomes, Fresher’s who want to bloom in business should adopt SMO techniques can join immediately. SMO will also be valuable and lucrative.

Make sure to stay connected with us on Facebook and LinkedIn.

Posted by blog.edubitace in Digital Marketing, 0 comments
Why digital marketing is one of the best career options?

Why digital marketing is one of the best career options?

If you are here then it means you are familiar with these two words “Digital Marketing”. Digital marketing is growing very fast. In a study of Statista, there was a 13% increase in digital marketing budget compared to last year budget. More for example that in May of 2020, Google was responsible for 67% of Smartphone search traffic and 94% of total organic traffic.

In 2010, there was only few limited number of companies providing digital marketing services but now in 2021, most of companies have their own in house digital marketing team. Digital marketing is the base for every online business. Without digital marketing, your business will vanish in smoke and no one would even know that you were even existed.

Digital Marketing helps companies and brands to create an online identity.

Now let’s have a look at the statistics:

digital marketing statistics

India has more than 700 million internet users and now it’s easy to access internet in rural areas as well. Digital media industry saw a steady growth of 23% annually between 2018 and 2020. In recent study, Social media channels are the most used channels by Indians. There are 250+ millions Facebook users, 250+ millions WhatsApp users, 225 millions YouTube users, 100 million users, 47 million LinkedIn users, and 31 million twitter users. And companies have spent around 19,000 CRORES in 2020 in digital marketing.

These stats would have given you the idea that Digital marketing has been growing so rapidly. I suggest if you want to think about digital marketing as a career then it’s time. Start your race today and stay ahead in the competition.

What does digital marketing include?

Digital marketing is a vast field which has different digital channels and distinct opportunities. Digital marketing has organic and paid marketing methods on both search engines and social media channels.

Let’s move forward with one by one channel.

Digital Marketing - EduBitAce

SEO (Search Engine Optimization):

Search engine optimization is one of the best ways and part of digital marketing. SEO includes technical SEO, on page SEO and off page SEO which directly affects the results and visibility of website in search engine for the targeted search/keyword phrases. SEO is known for organic results for website and it’s time taking but obviously helpful in long run of business.

SEM (Search Engine Marketing):

SEM stands for search engine marketing and it’s known as paid marketing also. SEM is the best approach when you have budget in your pocket. SEM gives the instant results to businesses. Search engine marketing helps businesses to run different type of paid ads such as search ads, display ads, shopping ads, video ads, and discovery ads. Search engine marketing is popular on all search engines but Google and Bing are leading the way.

SMO (Social Media Optimization):

Social media plays a vital role in internet marketing. Social media channels are the fastest growing digital media for the business and personal uses as well. If we look at the recent data that clearly shows both services and product based companies are including social media into their primary channels of marketing. SMO means the activities to optimize the social profiles of business. All business details, services or products with contact details and a brief description of business with logo & banner are optimized. SMO also includes regular posts, Hashtags research and interaction.

SMM (Social Media Marketing):

SMM stands for social media marketing which is same as SEM but it’s for social channels only. Using paid marketing on social media, it gives the access to the potential customers according to demographics, age, gender and their interests. According the statistics, Social media marketing has been and will be very fruitful for ecommerce businesses. Social media marketing is one of favorite marketing methods for digital marketers.

Content Marketing:

Content marketing is the digital marketers’ favorite since age of digital marketing. Content is the king of the digital marketing. Content marketing includes sharing useful content from different channels to users in the format of blog/article, video, audio, info-graphics, and E-books etc. So content marketing is an inseparable part of digital marketing.

Email Marketing:

Email marketing is the best way to stay connected with customers. Email marketing is only useful when user is already a customer or potential customer. It helps to retain customers and convert potential customer right from their inbox. You can use email marketing to send offers and updates to stay in touch.

How much time and cost it takes for certification of digital marketing?

Though, it’s not certain that how much is required to gain certification of digital marketing and cost as well. Every institute and online platform takes different time span and cost but most institutes take around 3 months and charge around INR 30000 for the course. Usually, digital marketing course in Jaipur that includes brief of all areas of digital marketing including SEO, SMO, SEM, SMM, Email Marketing, ASO and content marketing as well. If you are interested in SEO training in Jaipur then you’ll have give extra efforts and need more time to finish the course. Digital marketing course time and cost may vary according to platform or institutes. Here at EduBitAce, our Google digital marketing course includes SEO training and SMO training as well. For the details of course in other city or institute, you can check with them or from their website.

Now here is a very funny question, which most of students ask either just before the course or right after begin with course?

How much time will it take to become a digital marketing expert?

I understand the curiosity of students that they want to learn digital marketing basics ASAP and apply in live project. As we know, no one become a warrior just by learning use of a sword just like this every digital marketer needs time and practice to become an expert. Digital marketing is a big playground where you need to practice with every other player and in different weather and circumstances.

So answer to this question is that for some people it takes years to become an expert and for some it is just months and their dedication towards digital marketing.

Scope of Digital Marketing Jobs in India

Have you ever heard or studied demand and supply rule of economics? If not then I tell you what it is? If there is enough supply for the demand then it creates the quality substance. And there is a huge gap in digital marketing demand and supply. There is demand of digital marketer at huge level but supply is very less so you need not to worry about the job. Let’s have a look at below images of LinkedIn and Naukri for digital marketing job search.

Digital Marketing Jobs on LinkedIn
Digital Marketing Openings in India on Naukri

So these are the results only from the keyword digital marketing. There are so many other profiles and keywords you can search and find by yourself that what the demand for the specific profiles is.

You can also search with digital marketing jobs in Bangalore, Chennai, Noida and Gurugram/Gudgaon. You can also try with digital marketing jobs for freshers and experienced. 

These search results must have given you the idea that where you can get with digital marketing.

Now the new question arises…

Are there enough digital marketers to fulfill the requirement of industries?

The loud and clear answer is BIG NO. For your knowledge that digital marketing is not the part of academics there only few number of universities which have introduced the digital marketing in the syllabus. In 2020, I have personally found that students are very much interested in digital marketing course in Jaipur. If we interview 100 people today and ask them about digital marketing and I can bet that more than 50% people will be on blind spot.

There are number of digital marketing institutes in big cities like Bangalore, Chennai, Delhi, Chandigarh, Gudgaon, Noida and Jaipur etc. There are companies as well which hire people with specific skill set and train them according to their need like if companies need them for SEO then they will train them for SEO (On Page and Off Page).

What is Salary Package in Digital Marketing in India?

Package for every profile is different according to level of experience but let’s give it a light on the average salary package.

DesignationAvg. Monthly Salary
Digital Marketing Manager10 – 20 Lakhs
SEO Manager8 – 10 Lakhs
SEM / PPC Expert5 – 8 Lakhs
Social Media Manager4 – 7 Lakhs
SEO Executive2.4 – 5 Lakhs
Social Media Executive2.4 – 4 Lakhs
SMM Executive2.4 – 5 Lakhs
SMM Manager4 – 8 Lakhs
Content Writer2.5 – 5 Lakhs
Source: Glassdoor

What designation I can join on?

No one can tell you that on what designation you can start with. It’s you who decides that what part of digital marketing interest you the most.

Now the question is that how would you know that which one is best for you?

That you’ll only know after completing your digital marketing certification course. During the tenure of digital marketing course, you’ll find yourself interested for particular method of digital marketing.

So now let’s take a look on the profiles of digital marketers:

Digital Marketing Manager:

Digital marketing manager is the head of all digital marketing activities which includes SEO, SMO, SEM, SMM, content marketing, and email marketing as well. Here is the digital marketing manager job description: A digital marketing manager takes the responsibilities from making strategy to deliver the results to the clients. To become a digital marketing manager, one must have experience of around 8-10 years.

You must be curious about the package of digital marketing manager that what is digital marketing manager salary in India? Usually digital marketing manager get between 15 – 20 Lakhs per annum salary in India and it may also above 20 – 30 Lakhs and above but still it depends on your expertise and knowledge.

SEO Executive and SEO Manager:

SEO (Search Engine Optimization) is an important and major part of digital marketing. I can’t talk about digital marketing excluding SEO. SEO is must to bring business up in search engine result pages. SEO is helpful in long run tough it works as tortoise walk but still reach to the destination for sure. One can start as SEO executive in beginning after internship and gain knowledge and experience by practicing on SEO projects. After experience of 5-7 years in the industry, he/she can become a SEO manager. A SEO executive gets the salary between 2.4 – 5 Lakhs and a manager gets 8 – 10 Lakhs.

Social Media Executive and Social Media Manager:

Social Media platforms are the most used and liked platforms by users. Teenagers to elderly, everyone is on social media and social media has a great potential for the businesses this is why social media executive are so much in demand. Every small company to giant organization wants their social presence, grow and stay connected with their customers or potential customers. One can easily start his/her career in social media as executive and after 3 – 4 years of experience there would be surely an opportunity to become a social media manager. A social media executive gets an average of 2.4 – 4 Lakhs/per annum and a social media manager gets 4 – 7 Lakhs/per annum.

SEM Executive and PPC Expert:

SEM (Search engine marketing) and PPC (Pay per click) is one of the fastest growing profession in digital marketing. The reason for SEM is that every business wants to grow ASAP and increase profits. And paid marketing does it very well. A SEM executive and PPC expert can help businesses to grow their numbers in balance sheet. Paid marketing is a very responsible job and an executive needs to stay attentive every time. A paid marketing executive gets an average salary of 5 – 8 Lakhs / per annum after experience of 2-3 years.

Content Writer and Content Marketer:

Content has always been king of digital marketing, it doesn’t matter if it’s SEO or SEM or social media. If one knows the tricks, tactics and methods of content marketing and understand the audience then he/she can help in every corner of digital marketing. A content writer and content marketer get an average salary of 2.5 – 5 Lakhs/ per annum.

SMM Executive and SMM Manager:

Same as SEM executive, SMM executive handles the paid marketing campaigns for the social media channels like Facebook ads, Instagram ads, Twitter ads, LinkedIn ads and other channels etc. A SMM executive is responsible for social media paid marketing and focus on sales improvement. A SMM executive gets an average salary of 2.4 – 5 Lakhs/ per annum and SMM manager gets 4 – 8 Lakhs/ per annum.

Now the question is:

How you can start your career in Digital Marketing?

How you can start your career in Digital Marketing?

You can join Google digital marketing course at EduBitAce which includes every aspect of digital marketing. EduBitAce offers a “Digital Marketing Certification” course which includes Search engine optimization, social media optimization, search engine marketing, social media marketing, content marketing, email marketing and app store optimization with training. Digital marketing trainer at EduBitAce helps students to gain Google digital marketing certifications for many small courses which will surely help in boost your career.


Digital marketing is still in growing stage. This is the best time to start your journey in digital marketing. Join digital marketing certification program at EduBitAce and learn with digital marketing expert and make your shining career in digital marketing.

Posted by blog.edubitace in Digital Marketing, 0 comments